We create comfortable products designed to fulfill a purpose and be used – every day. Good design emphasizes the usefulness of the product while still keeping it neutral and restrained – to leave room for the user’s self-expression and personal style. You can wear our jackets on most occasions and with different types of layering – with a crewneck and jeans on a Sunday stroll or over your favorite business suit, while running between meetings.
Our jackets are made to last. We believe that quality and functionality is the backbone to great design. The world is overflowing with fast fashion and cheap products. It is our mission to create products that have both great design and sustainability in mind. We continuously work to select better and greener solutions – both when it comes to sourcing new materials and for final production. You can read more about our approach on sustainability by clicking this link.
Unlike fashionable products we strive to create timeless design – even in today’s throwaway society. A long-lasting product designed for multiple purposes reduces the need for excess products and will therefore be an important contribution to the preservation of the environment.
The weather in Scandinavia can be rough and we are constantly dealing with changing conditions. From blazing cold to heavy wind and pouring rain. With this type of weather in mind, we set out to create products that will keep you comfortable regardless of the conditions.
Less, but better – because we concentrate on the essential aspects, and our products are not burdened with non-essentials. Back to purity, back to simplicity.
DESIGNED IN SCANDINAVIA SINCE 2010.